If you haven’t noticed it yet, we’re not traditional.  Okay, sure, we can do traditional, if that’s the right approach for you — but we are not a traditional firm.  Given this, we wanted to think about our team differently.  We don’t want sales people, consultants and engineers.  We don’t want to have tunnel vision, but want our team to see your forest before we start worrying about the trees.  So we set out to craft a different way of thinking about our team and that starts with how we think about them and what we call them. According to Gary Trenchard, as appearing on Wikipedia, “a digital architect is a modern business and technology architect that is driven by customer experience to utilize technology to transform business, increase revenue and profitability and improve the competitive position of a business. Digital architects focus on the synergy and cross discipline integration of the following disciplines: (1) customer experience; (2) cloud, webscale, iot; (3) data science including analytics; (4) business, application, information, technology and security architecture; (5) artificial intelligence, cognitive science, neuroscience, robotics and artificial creativity; (6) traditional science and mathematics including physics, chemistry and biology; and (7) digital 3D printing and nano-manufacturing”. Whew, that’s a mouthful, but it perfectly describes what we want to be about.  Thank you, Mr. Trenchard, for verbalizing our picture of how we should be a part of our customer’s team.  We’re not just IT guys.  We are people who want to work with you to transform and propel your business through an appropriate application of technology.  If we succeed, we will unleash your team to reach its maximum potential and achieve your organizational mission.  That is a great transformation, indeed!

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